A quick glance at two fashion houses

Chanel, probably the most famous fashion house, currently owned by Alain and Gerard Wertheimer, was founded in 1909 by Gabrielle Chanel, who is widely known as Coco. At first her shop was selling hats only.  She opened another boutique destined to sell clothes thanks to financial aid of her lover. After the end of the 1^st World War, she continued expanding her business. Subsequently, she created her unique perfume- Chanel N°5 which has become (along with her purses and simple, black dress) her house’s trademark. When Coco died in 1971, the Chanel haute-couture house started to sink slowly. Fortunately, there was one man who knew how to revive the brand- it was Karl Lagerfeld- it’s creative director since 1983.  That German designer of multiple talents managed to rejuvenate the brand and keep its classic side at the same time. He is an eccentric man, very attached to his beloved cat named Choupette. Chanel’s luxury goods became synonyms of good life, prestige, success. Although I wouldn't buy the clothes, I really liked the concept of the recent fall-winter fashion show- catwalk seemed to be a gigantic, multicoloured supermarket.

 http://www.thefrontrowview.com/2012/08/karl-lagerfelds-cat-choupette-stars-in.html

Emilio Pucci was an Italian fashion designer and politician. He established  his couture house in Florence in 1947. He used to dress Marilyn Monroe,  Madonna and Sophia Loren and countless other elite members. He died in 1992 at the age of 78. The brand is currently owned by a French conglomerate of luxurious goods LVMH. Since 2009  his venture has been continued by Peter Dundas, brand’s creative director. I like that brand because of colourful fabrics, feminine and elegant style of its clothes and creative cohesion. Recently Pucci presented its autumn-winter 2014/2015 collection during the Milan Fashion Week.